Yesterday witnessed a dramatic post made by Wale Jana ,CEO of Sapphire Group of Companies who once hired CeeCee as a brand ambassador and later fired her. He talked about how CeeCee was unproductive to the company and advised against celebrities like ceecee. He said,

You have to listen to me this morning because if you get it, you won’t make the mistakes I made. Today I am sharing on the mistakes of 2019

  1. Getting short term investors; from 2016 till 2018, we were not really producing much all we did was sell but the moment we started branching out to lots of locations and producing more products we needed more time. Get investors who can give you at least 1 to 3 years. You will be happier.
  2. Getting the wrong investment banker; there are lots of phony people out there who will collect money from you and tell you they can raise money for you. If they can’t show you at least 3 people they have raised money for don’t do business with them.
  3. Signing the wrong brand ambassador; I hear people say we let her go because she didn’t support me. The truth is she had been a problem from the very beginning and we had fired her twice before that time. She had to fly to Abuja with her own money for our last event and she came to beg, I am surprised to hear that she left because she was too expensive 🤣🤣🤣We fought every time to get her to even post as an ambassador, you are just a one year old celebrity and you want to be competing with the Senior Prefect @tontolet she also couldn’t get along with anyone, it was always one drama or the other. When she left and @bammybestowed and @reginadaniels came on board we had peace and so much unity, our creativity also moved to the next level.
  4. Delegate, Delegate, Delegate; I suddenly realized that I was running like 5 or more different companies; Sapphire Scents, Sapphire Time, Oju by Sapphire, Sapphire Jewels, Sapphire Apparel etc and it dawned me that I couldn’t cope any more. In 2020 I am hiring 4 managers and a CEO while I focus on making perfumes and promoting the brand.

Mistakes could be painful but that pain sets you straight, you will be smarter next time. Now I know what I wouldn’t do in 2020 and you should learn from this as well.
Tag someone who should read this, please share so that others can be blessed as you have been blessed.

A blogger reminded him of what he said about Ceecee last year when he signed a deal with her .She said ,

“Aawwn hunku Wale is still wailing😭 someone please get him tissue😎

At this point, we don’t know what happened or rather no one cares anymore😂 we are only working with what you said as at this time last year, that Ceec was the best thing that happened to your brand and you no lie shaa cos i got to know your brand through Ceec. Its a shame if you begin to change mouth now.

Its rather sad that a man would be ranting like this shaa even after the person you are continously talking about still no send you, shows how pained you are. Your other ambassadors shuu shaa be careful and this newest housemates shouldn’t bother accepting a deal from you. You talk too damn much😎

Ps: I just talk am as e dey for my mind, no shade. He said we should share and repost so i just did😉 “

As usual Instagram users are waiting for Ceecee’s reactions which may never come.

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